♦♦♦ [BIZ] Creator Branding: Beyond The Visuals

Your brand is more than a logo—it’s the story, style, and presence that make your work unforgettable. This step-by-step decision tree will help you craft a clear, cohesive identity that resonates.

Below is a straightforward decision tree that to help you consider broader branding principles—not just logos. It starts with fundamental questions about your creative identity, audience, and goals and then drills down into visual and verbal elements.

Each branch includes “If yes, proceed here” and “If no, consider this” guidance to keep it easy to follow.

Feel free to customize it as needed.

1. Brand Purpose and Story

Question 1: What core message does your brand represent?

• Yes: Move on to Question 2.

• No:

• Spend time articulating your mission in one sentence or so. Why do you (or your studio) exist?

• Define what you hope people feel or remember when they see your work.

• Then proceed to Question 2.