The Invisible Thread - Making Comics by Charles Houghton

The Invisible Thread - Making Comics by Charles Houghton

♦♦ [BIZ] Logo Basics for Comic Creators: Simple Rules to Make Your Brand Pop

Test logos in both black and white, choose simple color palettes, and use geometry that scales. Do that, and your logo just might win in the market.

Charles Merritt Houghton's avatar
Charles Merritt Houghton
Feb 24, 2025
∙ Paid

Wondering if your complex, detailed artwork is working against you regarding branding? Here's a no-fuss guide to crafting a clear, memorable logo that will look sharp everywhere—from hats and T-shirts to your website header.

Introduction to Basic Identity Design

Whether an indie comic creator or a budding storyboard artist, a solid logo can give your work a professional edge. It's the tiny "stamp" that people associate with you or your studio. Logos go way back in time, and the most striking were Japanese Kamon.

Kamon, the family crests of Edo-period Japan, functioned like modern logos—bold, simple, and instantly recognizable. Their emphasis on clarity, contrast, and symbolism still influences contemporary logo design, as seen in brands like Mitsubishi and Sumitomo , which draw directly from these timeless emblems.

A Comic Logo for A Series I’m Developing. Test Your Logos In Black and in White. © 2024 All Rights Reserved Charles Merritt Houghton
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